An ode to aluminum
Ever & Ever is a love letter to aluminum, the everlasting metal that has been around for approximately forever and will be around for approximately another forever, taking whatever shape humans require of it, silently, selflessly, without ego or waste, unlike plastic, which is a freeloader that’s completely comfortable lying around in an ocean or landfill doing nothing.
Maybe you’ll become attached to a particular Ever & Ever bottle-can. Maybe you’ll take it with you everywhere you go, using it and reusing it and re-re-re-reusing it, with water from kitchen sinks and public drinking fountains and water coolers. Maybe you’ll even become overly attached to your bottle-can, giving it a name like Pablo or Samantha, or something more intimate, like Jake.
But then, maybe, sadly, you’ll leave it somewhere, like on your office desk or a dentist’s waiting room, and someone, good intentioned but simple and misguided, will take it and drop it into the recycling bin. Just like that. And maybe as suddenly as this aluminum bottle-can entered your life, it will leave it. And there will be an aluminum bottle-can–shaped void in your world.
Though you may choose to mourn for Jake, you may be relieved to hear that it takes only 60 days for aluminum bottle-cans to return to the supermarket shelf. So, soon enough, your bottle-can will be right back where you found it in the first place, ready to provide more of the same companionship and service that you’ve come to expect from it. Unless, of course, it’s not there.
Maybe you’ll be walking down a street you haven’t walked down before and hear the familiar soft, dulcet tones of aluminum clinking against aluminum. And you’ll follow the sound into someone’s back garden, where you will find a set of hanging wind chimes that were once your bottle-can. You’ll feel a surge of relief as you climb atop an Adirondack chair to pull the wind chimes down, even as the owner of the home yells at you to stop. And then a bittersweet goodbye as you drop the wind chimes into a recycling bin, knowing that they'll be born and reborn and re-re-re-re-reborn, experiencing many richly varied lives, before they will, one day, end up ready to perform another tour of duty as your Ever & Ever bottle-can.
Aluminum is infinitely recyclable.
Cans are made from an average of 70% recycled material.
Nearly 75% of all aluminum produced since 1888 is still in use today.
Cans go from recycling bin back to store shelves within 60 days.
Plastic isn’t infinitely recyclable like aluminum is. In fact, 91% of it will never get recycled, which is why 18 billion pounds of it end up in our oceans every year, leading to the deaths of hundreds of thousands of marine animals. And by 2050, the plastic in our oceans is expected to outweigh all fish. We’ve promised to not be those people who bring up sobering facts at every occasion, but it’s often all too necessary, which is why we’re thrilled to partner with Lonely Whale, an incubator for ideas that will help alleviate some of the ocean’s most dire problems, so that, one day, there will be no need for those people to ever bring up sobering facts about the ocean ever again.
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