Do you remember the last bottle of water you drank? Or the one before that? Chances are you don’t. Grabbing, drinking, and disposing of a bottle of water may be the smallest and most insignificant part of your day, just one among many other things you grab and use and dispose of, ridding it from your life and memory entirely.
The bad part–the tough part–is that it doesn’t just disappear. Nearly 91% of plastic waste will never be recycled. Meaning it’s just hanging about, lollygagging in our oceans and landfills, taking up valuable space, killing precious marine life.
We think there’s a way to enjoy a convenient, revitalizing bottle of water without having to face all of the harmful environmental repercussions. Not to mention the sleepless nights wrought with guilt.
Founded by the team that brought you Vita Coco Coconut Water and RUNA, Ever & Ever is a new aluminum bottle-canned water that is easily and infinitely recyclable when placed in the correct recycling bins. Which means it’ll always be in use, in some shape or form, never to be caught dead lying around in a landfill or ocean. Second only to reusable water bottles (which we are big, big fans of), it is the perfect disposable water bottle for the office, home, transit, and handbag.
Aluminum chugs along on a beautiful, never-ending path, here long before us, and here long after us. We’re happy to be along for just a tiny stretch of its long and varied journey.